Volkswagen has signed a partnership agreement with the Bangalore-based PCH Group, making it the authorized dealer for Volkswagen in Bangalore. Volkswagen has also launched its Passat sedan in the city, which is priced at INR2.5 million, a Press Trust of India report has said.
PCH presently has an interim facility for Volkswagen at Ulsoor Road, under the name Elite Motors.
The agreement will have PCH investing approximately INR500 million to set up two showrooms for Volkswagen cars in India. The first showroom, offering 3S facilities spares, sales and service, will be based at Hosur Road and is likely to be inaugurated towards the end of 2008, company officials have said. Plans are on to open a car boutique by June 2008, which will provide Volkswagen offerings in India. Two additional showrooms are likely to be opened by Elite Motors by the end of 2008.
Andreas Prinz, managing director of Volkswagen Passenger cars at Volkswagen Group Sales India, said: "India is a key market, with Bangalore being one of the important markets. We are expecting higher sales in the future."
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